Privacy Policy
Last Updated: April 4, 2026
Primal Motorsports ("Primal Motorsports," "we," "us," or "our") operates the https://primalmotorsports.com website and associated digital platforms, including our customer portal at portal.primalmotorsports.com (collectively, the "Service").
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or use our Service. Please read it carefully.
1. Information We Collect
Personal Information You Provide
When you contact us or submit an inquiry, we collect information you voluntarily provide, including:
- Name
- Email address
- Phone number
- Message content
- Course or program of interest (racing school inquiry forms)
Portal & Account Data
When you access our customer portal at portal.primalmotorsports.com, we may collect and store:
- User profiles and preferences
- Event registrations and participation history
- Scheduling and program access
- Communications and submissions
Portal data is used strictly for operational, administrative, and service-related purposes.
Automatically Collected Data
Our hosting infrastructure and analytics tools automatically collect certain technical data when you visit the Service:
- Internet Protocol (IP) address
- Browser type and version
- Pages visited and time spent on each page
- Date and time of your visit
- Referring URLs
- Device and operating system information
2. Cookies & Tracking Technologies
We use cookies and similar technologies to operate our website and analyze how it is used. Below is a complete breakdown of every tracking technology currently active on our Service.
Essential & Functional
These are required for the website to operate correctly and cannot be disabled.
| Technology | Provider | Purpose |
|---|---|---|
| Session state | Vercel, Inc. | Ensures the website loads and responds correctly |
| Bot protection (Turnstile) | Cloudflare, Inc. | Validates form submissions as human-generated to prevent spam; processes IP address and browser signals; no marketing use |
Analytics
These tools help us understand how visitors use our site. Data is used to improve content and performance.
| Technology | Provider | Purpose | Data Sent |
|---|---|---|---|
| Vercel Analytics | Vercel, Inc. | Privacy-friendly first-party analytics tracking pageviews and custom interaction events | Anonymized page and event data; no cross-site tracking or fingerprinting |
| Google Analytics 4 (via GTM) | Google LLC | Measures website traffic, user sessions, and conversion events | IP address (anonymized), device and browser information, pages visited, custom events |
Google Analytics 4 Measurement ID: G-7FJVRKHKYF
Tag Management
| Technology | Provider | Purpose |
|---|---|---|
| Google Tag Manager | Google LLC | Loads and orchestrates all analytics tags listed above. Container ID: GTM-55MQ7NRN |
Google Tag Manager itself does not collect personal data independently. It manages the loading of the analytics tools described above. Any additional tags deployed through the GTM container are governed by the privacy policies of their respective providers.
Interaction Events We Measure
The following user interactions are tracked for analytics and conversion measurement purposes:
| Event | Description |
|---|---|
form_start | User begins filling out a contact or inquiry form |
form_success | User successfully submits a general contact or service form |
generate_lead | User submits a racing school inquiry (primary conversion event) |
phone_call | User clicks a phone number link on the main website |
phone_call_ads | User clicks a phone number link on a paid advertising landing page |
email_click_ads | User clicks an email address link on a paid advertising landing page |
Web Fonts
We load web fonts (Archivo Black) from Google Fonts servers (fonts.googleapis.com). When your browser requests a font file, your IP address and browser information are transmitted to Google. See Google's Privacy Policy for details.
Managing Cookies & Tracking
You can control or disable cookies and tracking through your browser settings:
- Opt out of Google Analytics: Install the Google Analytics Opt-Out Browser Add-on
- Browser cookie controls: Most browsers allow you to view, delete, and block cookies — consult your browser's help section
- Disabling analytics cookies will not affect core website functionality
- Disabling essential cookies may limit form submission and portal features
3. How We Use Your Information
We use collected information to:
- Respond to contact and service inquiries submitted through our forms
- Process racing school registrations and manage program access
- Send transactional email confirmations (via Resend)
- Analyze website usage and improve our content, features, and advertising effectiveness
- Detect and prevent spam and fraudulent activity (via Cloudflare Turnstile)
- Measure the performance of paid advertising campaigns
- Comply with applicable legal and regulatory requirements
4. Third-Party Service Providers
We share information with the following trusted service providers, only to the extent necessary to operate the Service:
| Provider | Service | Data Processed | Privacy Policy |
|---|---|---|---|
| Vercel, Inc. | Website hosting & Vercel Analytics | IP addresses, server request logs, anonymized analytics events | vercel.com/legal/privacy-policy |
| Google LLC | Google Tag Manager & Google Analytics 4 | IP address (anonymized), device/browser info, usage and conversion events | policies.google.com/privacy |
| Cloudflare, Inc. | Form bot protection (Turnstile) | IP address, browser characteristics | cloudflare.com/privacypolicy |
| Resend, Inc. | Transactional email delivery | Name and email address submitted via contact forms | resend.com/legal/privacy-policy |
All service providers are contractually obligated to protect your information and are prohibited from using it for purposes other than providing their designated services.
5. Data Retention
We retain personal information submitted through our forms for as long as necessary to respond to your inquiry or fulfill the applicable service, and thereafter for a reasonable period for legal and business record-keeping. You may request deletion of your data at any time by contacting us at the address below.
Analytics data retained by Google Analytics 4 is subject to Google's data retention settings. Vercel Analytics data is retained per Vercel's data retention policies.
6. Data Security
We use commercially reasonable administrative, technical, and physical safeguards to protect your information. Our website is served exclusively over HTTPS (TLS encryption). Form submissions are additionally protected by Cloudflare Turnstile bot verification.
However, no method of internet transmission or electronic storage is 100% secure, and we cannot guarantee absolute security.
7. Links to Third-Party Sites
Our Service may contain links to external websites not operated by Primal Motorsports, including payment portals and racing event platforms. We have no control over and assume no responsibility for the content, privacy policies, or data practices of third-party sites. We encourage you to review their privacy policies before submitting personal information.
8. Children's Privacy
Our Service is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has submitted personal information without verifiable parental consent, we will delete it promptly.
If you are a parent or guardian and believe your child has submitted personal information through our Service, please contact us immediately.
9. Your Privacy Rights
Depending on your location and applicable law, you may have rights regarding your personal information, including:
- Access — Request a copy of the personal information we hold about you
- Correction — Request correction of inaccurate or incomplete data
- Deletion — Request deletion of your personal information
- Opt-out of analytics — Disable tracking via your browser settings or the Google Analytics opt-out tool
To exercise any of these rights, please contact us at the address below.
10. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, or applicable law. Updates will be posted on this page with a revised "Last Updated" date. We encourage you to review this page periodically. Continued use of the Service after changes are posted constitutes your acceptance of the revised policy.
Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
Primal Motorsports Atlanta Motorsports Park, Georgia info@primalmotorsports.com 706.429.1042
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